Sheila Marcelo

Sheila founded in 2006 and today, the Company is the largest online care destination in the world with 7 million members in more than 15 countries. allows families to connect with millions of caregivers to manage the lifecycle of care challenges families face: childcare, including special needs, senior care, pet care, housekeeping, tutoring, and more. The Company also offers its suite of services as an employee benefit to Fortune 500 companies, higher education institutions, technology and service companies, and a variety of industries.

Throughout 2012, expanded it geographic reach and scope of services. Geographically, the Company launched in the UK (April) and Canada (July), followed by the acquisition of Berlin-based Besser Betreut, the largest online care portal in Europe (July). Service expansions came through the acquisitions of Breedlove & Associates, the nation’s largest provider of comprehensive household payroll services (August), and Parents in a Pinch, a recognized leader in providing in-home back-up childcare and adult care for corporations and families across the United States (December). is the only online care destination offering this range of services to its members.

Sheila’s passion for technology developed during her time as a management consultant at Monitor Company and a teaching fellow at Harvard Business School. Her growing appreciation for the power of technology led her to positions at Internet companies, including VP, Product Management and Marketing at, a service helping families save for college, and VP and General Manager of, an executive job search engine.

Sheila has been honored with numerous accolades, including one of the “10 Most Powerful Women in Boston Tech” by The Boston Globe’s Innovation Economy (2012); “Tech Luminary Innovation All-Star” by the Boston Business Journal (2012); one of the “100 Most Intriguing Entrepreneurs” for Goldman Sachs’ Builders and Innovators Summit (2012); “Leader in Diversity” by the Boston Business Journal (2012); “Entrepreneur of the Year Award for New England” (Ernst & Young, 2010); and one of the “Top 10 Women Entrepreneurs at Fortune\'s Most Powerful Women Summit” (2009). She is also a Henry Crown Fellow with the Aspen Institute; was awarded a Marshall Memorial Fellowship; and was named a Young Global Leader by the World Economic Forum (2011).

Sheila is a Board Trustee of the Philippine Development Foundation, a non-profit organization that regularly works with the Philippine government on education, innovation and entrepreneurship. In addition, she is a finalist judge for Harvard Business School\'s annual Business Plan Competition.

A frequent speaker on female entrepreneurship, women in technology, and female leadership, Sheila founded to increase women’s roles in the global economy by providing mentorship, skill-building and inspiration to female leaders and entrepreneurs.

Sheila graduated Magna Cum Laude from Mount Holyoke College with a degree in Economics and received her M.B.A. and J.D. degrees with Honors and the Dean’s Award from Harvard University. She resides in the Boston, MA area with her husband, two sons, and two dogs.