In May 2013, Ensemble founder-CEO Scott Donaton expanded his portfolio by adding the role of global chief content officer for UM. In this new role, Scott oversees the full spectrum of content and experience execution capabilities from within UM. He leads the community of Experience Architects at UM, working with local markets to place content development and distribution at the heart of all of the custom experience programs.
Scott is a storyteller, a visionary, a trusted counselor and a brand innovator. He coined the term “Madison & Vine,” which anticipated the deepening relationship between Hollywood and agencies. Prior to joining UM, he built Ensemble from an idea on the back of a napkin to a global brand. His work for L’Oreal, Johnson & Johnson, BMW and others has produced brand stories that represent the highest standards of creativity and effectiveness.
Prior to joining UM, Scott founded Ensemble and served as its CEO & President from 2009-2013. Previously, he served as publisher of Entertainment Weekly as well as longtime editor & publisher of Advertising Age, where he served as editor for more than a decade.
Scott has been widely recognized in the industry for his leadership. Most recently, he was invited to chair the Cannes Brand Content Jury for its second year in existence. Scott won a Cannes Lion in the Branded Content category in 2012 for his work on “Always Open,” an original web series created for Denny’s, starring such talents as Jason Bateman, Will Arnett and Sarah Silverman. He was named one of the “21 Most Intriguing People in Media” by the Media Industry Newsletter. In addition, Scott was named to the Folio 40 in 2008 and inducted into the American Advertising Federation’s Advertising Hall of Achievement in 2009.
Scott Donaton Job Title Global Chief Content Officer Company UNIVERSAL MCCANN