Jason Hill

Jason joined GE in 2011 as Director of Advertising, Growth Markets. In this role he leads the brand strategy, creative development, channel planning, and execution of corporate brand advertising across GE’s key international growth markets, developing marketing messages, 360-degree creative campaigns, and integrated media plans. Working closely with local market communication teams and agency partners, Jason seeks out the company’s most compelling stories of impact—from across the portfolio—and brings them to life through an array of media. In the past year Jason has circled the globe to launch the company’s new global brand positioning, “GE Works,” via integrated campaigns in Australia, Brazil, Canada, China, Germany, India, Indonesia, Saudi Arabia, Turkey, and Vietnam. In 2013 Jason and his team rolled out a content-led media strategy whereby GE acts as a publisher of compelling native content in partnership with media owners.

Jason has an advertising agency background, with time spent at Saatchi & Saatchi and BBH, both in New York.

He has a BA in political science from Northwestern University and an MBA from Yale University.