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In this session...

Throw away everything you thought you knew about sales and marketing. Today, it’s all about storytelling. Have you ever wondered what that means? Whose story: yours or your customer’s? Do consumers want to be entertained with a great story, or be part of it? Come hear a media owner, an advertiser and an agency exec test their answers on a savvy reporter from Ad Age.

Presented with


Alexandra Bruell Reporter Advertising Age
Adam Pincus Founder & Director MediaCom Beyond Advertising
Benny Lawrence Manager, Media/Brand Innovation Audi of America
Erin McPherson VP & Head of Video Programming & Originals Yahoo!

Event Details

Event Type Seminar