In this session...
The term “multicultural” has evolved from a euphemism to a proper compound word that describes the intersection of sociology and marketing. UniWorld Group, the country’s longest-standing multicultural advertising agency and nominated for a GLAAD award for its LGBT Marriott International campaign, "Be You with Us," will lead an insightful discussion on LGBT culture to help marketers understand and leverage the unique attributes of LGBT consumers. Hosted by Monique Nelson, Chairman & CEO of UniWorld Group.
Tweet your questions on marketing to LGBT consumers to #UWGLISTEN.