In this session...
From "unrealistic spendthrift" and "grumpy impediment" to Apatow-like bros (regardless of gender), these two positions mirror the impact of digital business transformation. With new product and service features taking digital forms, and depth of customer relationships a bellwether of market health, the CMO and CIO have been inextricably joined. Hear from those who have succeeded and understand the personalities, opportunities, and direction for this era's odd power couple.
