Tracks Venues

In this session...

ARF hosts a forum addressing the question “Where do we go from here on audio research?” Industry leaders representing the media buying, researchers, media companies and associations will share their thinking and debate different approaches. ARF’s Streaming Audio Initiative will be presented as well. Join us as we face challenges and work to help set priorities for the future of audio research.

Among the speakers are industry leaders representing the media buying, research supplier, media company and association constituencies. These forward thinkers will share their thinking, perhaps debate different approaches, and answer your questions. Highlights from the ARF’s collaborative Streaming Audio Initiative will be presented as well. A wine and cheese networking party will follow.



Please join us as we face research challenges and work together to help set priorities for the future of audio research.
Presented by The Advertising Research Foundation (ARF)
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Speakers

Josh Chasin Chief Research Office comScore
Dr. Thomas Evans CEO DTA Research
George Ivie Executive Director Media Ratings Council
Gregg Lindner EVP, Service Innovation & Chief Research Officer Arbitron
David Marans EVP, Innovation, Cross-Platform & Media Research ARF
William Rose SVP, Marketing Arbitron
Kim Vasey SVP, Director of Radio Group M
Amy Vokes VP, Research Radio One

Event Details

Event Type Partner Events