The Institutional Era is over, and the Human Era is here. Join Hill Holliday, Bank of America and Lippincott for a discussion about the critical transition from the Institutional Era to the Human Era, featuring Bank of America, which has based its brand re-launch and business strategy around this shift.
In the past four decades we’ve witnessed a steady decline of trust in institutions of all kinds. The seeds of this shift began as people became more responsible for their own futures — the end of pensions, the end of a life-long job at the same company, the end of a corporation that built our cities and towns. At the same time, we’ve seen a steady increase in trust in the opinions of other “people like me.” Fueled by technology and social media, people are demanding power and control — over the companies they choose to work with and the brands they embrace. How can a brand use this information to re-imagine itself, change its relationship with its customers and shape its own future?
Presented by Hill Holliday