Tracks Venues

In this session...

Jay Sears, GM REVV Buyer, Rubicon Project, investigates if agency trading desks will be the ones to automate the remaining 80% of beyond the auction market: direct orders. What internal and external challenges do they face in advancing automation inside the holding company? Sears will curate a discussion with trading desk leaders from Accuen (Omnicom), Affiperf (Havas), MAGNA (Interpublic), VivaKi (Publicis) and Xaxis (WPP).

Presented with


Adam Kasper Chief Media Officer Havas Media North America
Jay Sears GM REVV Buyer Rubicon Project
Josh Jacobs President Accuen, Omnicom
Kurt Unkel President VivaKi (AOD), Publicis
Michael Brunick SVP, Programmatic Magna Global, Interpublic
Paul Dolan Global Business Development Xaxis, WPP

Event Details

Event Type Seminar

Track  Digital