In this session...
Jay Sears, GM REVV Buyer, Rubicon Project, investigates if agency trading desks will be the ones to automate the remaining 80% of beyond the auction market: direct orders. What internal and external challenges do they face in advancing automation inside the holding company? Sears will curate a discussion with trading desk leaders from Accuen (Omnicom), Affiperf (Havas), MAGNA (Interpublic), VivaKi (Publicis) and Xaxis (WPP).
