Tracks Venues

In this session...

Advertising Week's Start-Up Academy is a half-day workshop focused on start-ups and how to work within the advertising ecosystem. Featuring perspectives from brand marketers, agencies (creative & media), venture capitalists, media and technology companies.

10:00 AM - 10:05 AM: Welcome Remarks: NASDAQ

10:05 AM - 10:35 AM: Start-Ups and the Media World - The Road to Success

Entrepreneurs have a million and one things they have to consider to ensure their startup becomes a success. One of the more pressing questions on that list is "When should I start advertising?

Chris Allen, SVP & Managing Director, Spark Communications

Kyle Jackson, VP Search Director, Spark Communications

Ben Carter, Co-Founder, Uturn Audio

Bob Hertig, Co-Founder, Uturn Audio

10:35 AM - 11:10 AM: How to Get More Brand Dollars: Insights for Ad Tech

On average agency execs and advertisers get 10+ emails a day from difital vendors with the latest and greatest solution. It's overwhelming as the ad tech space continues to flourish. This discussion explores best practices and insights for digital technologies lookng to stand out and make the kind of impact that results in an I/O.

Jessica Joines, Co-Founder, DMR, Digital Media Review

Cary Tilds, Chief Innovation Officer, GroupM

Presented by DMR Industry Index

11:10 AM - 11:30 AM: The Creative Perspective

Perry Fair, Chief Creative Officer, JWT Atlanta

Anne Mack, Director of Trendspotting, JWT

11:30 AM - 12:00 PM: Academy Roundtable & Interactive Townhall

Jonathan Perelman, VP Agency Strategy, Buzzfeed

Coleen Kuehn, President Strategy and Planning, Mediavest

Todd Anderman, President, Sales, Thrillist Media Group

Paul Berry, CEO & Founder, RebelMouse

Sarah Austin, Creator, Pop17

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Sarah Austin Creator Pop17
Chris Allen SVP & Managing Director Spark Communications
Todd Anderman President, Sales Thrillist Media Group
Paul Berry CEO & Founder RebelMouse
Ben Carter Co-Founder Uturn Audio
Perry Fair Chief Creative Officer JWT Atlanta
Matt Freeman Operating Partner Bain Capital
Bob Hertig Co-Founder Uturn Audio
Kyle Jackson VP Search Director Spark
Jessica Joines Co-Founder DMR, Digital Media Review
Coleen Kuehn President, Strategy & Planning MediaVest
Anne Mack Director of Trendspotting JWT
Jonathan Perelman VP Agency Strategy & Industry Development Buzzfeed
Cary Tilds Chief Innovation Officer GroupM

Event Details

Event Type Workshop

Track  Digital   Education   Technology