In this session...
The proliferation of tablets and smartphones has given TV advertisers, buyers, programmers, operators and marketers a new way to reach viewers with a treasure trove of new engagement, personalization and recommendation capabilities. Learn from 2nd screen pioneers who are working with top brands and their agencies by adding a companion experience to both content and advertisements on TV.
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2nd screen consumer experiences are changing the way viewers consume and interact with their television and favorite shows. To enable this two-screen experience an entirely new ecosystem of services and marketing models are being tested and rolled out to consumers through emerging partnerships of technology start-ups, operators, brands and their network TV partners.
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