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In this session...

Delta Dental of Missouri did not scale back its aspirations to continue providing their constituents with the insurance coverage that would enable good health through quality dental care. Making the largest research investment in its history, DDMO took a bold stand as a leader in a changing marketplace. This is the story of a category leader, using the synergy of research and creative and won.

Join us for a free webcast that will uncover the winning research and strategy behind the Delta Dental of Missouri campaign.
Presented by The Advertising Research Foundation (ARF)
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Monica Green Manager, Corporate Communications Delta Dental of Missouri
Robert Passikofff President Brand Keys, Inc.

Event Details

Event Type Partner Events

Track  Storytelling