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In this session...

As advertisers, we dream of the meme: creating an idea that engages audiences, races like wildfire, and becomes woven into the fabric of pop culture. Music discovery plays an important role in the brand journey, with ads becoming a way to introduce new music and a way for up-and-coming artists to garner national exposure. Learn how top brands and agencies leverage big data to spot up-and-coming talent and how the right song can transform advertising into the sound of a brand.

Presented with


Heidi Browning SVP, Strategic Solutions Pandora
Aaron Fetters Director, Insights & Analytics Solutions Center Kellogg Company
Ryan Gavin Sr. Director, Microsoft, Internet Explorer Microsoft
Colin Jeffery Managing Partner & Executive Creative Director David&Goliath
Jeannette Perez VP, Music for Brands, Advertising & Licensing Sony Music Entertainment

Event Details

Event Type Seminar