In this session...
A new marketing imperative is understanding how to turn a brand into an experience. Butler, Shine, Stern & Partners moderates a panel with some of today’s most creative brands as they talk about how they are engaging with their consumers in new and inventive ways.
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Learn how Vice partnered with Intel to develop the global event, The Creators Project, how MINI leverages its base of ultra loyal consumers to take them beyond the on road experience and how On Board Experiential Marketing turned the Nike Women's Marathon into a marketing platform.
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