Luis Soto Durazo

Luis Soto is the co-founder of TREBEL and leads operations and expansion in Latin America. He has more than 20 years of experience in the digital media industry, where he has led critical transitions and growth for the most important media companies in Mexico.

Before TREBEL, Luis was Vice President of Televisa Digital, the world's largest producer and distributor of Spanish-language content. At Televisa, he was responsible for the successful relaunch of the OTT platform, Blim TV, as well as the growth of monetizable audiences on websites and mobile applications in all three Televisa verticals: News, Entertainment and Sports.

During his tenure, Luis increased Televisa's O&O audiences by more than 130% and scaled the multi-platform online video operation to reach 50% of Mexico's Internet population. Prior to Televisa, Luis led all aspects of online strategy and digital content for Grupo Reforma, one of the most influential media companies in Mexico.