Nikki Darden is Head of Internal Brand Engagement, DE&I Brand Strategy, and Global Integration at Citi. In this role, she is responsible for bringing Citi’s brand to life for their 200,000+ colleagues, driving diversity, equity, and inclusion throughout Citi’s marketing ecosystem, and ensuring that Citi’s brand experience is consistent across the world.
Prior to joining Citi’s Global Marketing organization, Nikki led the company’s global loyalty program and held leadership roles in customer engagement strategy, customer experience, and segmentation strategy for Citi Cards in the US, as well as completing an expat assignment with Citi Brazil.
Before joining Citi, Nikki spent 12 years at American Express, where she held a variety of roles across its Consumer Cards and Global Commercial Card divisions.
Nikki is a proud graduate of North Carolina A&T State University — the largest historically Black university in the U.S. — and originally hails from Portsmouth, Virginia.
Nikki Darden Job Title Head of Global Marketing Integration, DEI Brand Strategy, and Internal Brand Engagement Company CITI