In this session...

After more than a decade in development, Augmented Reality is no longer a hypothetical vision of future technology. Today, more than 250 million people use Augmented Reality every day on Snapchat. Thanks to this massive use and technical advances, AR has created new ways to interact with consumers.

What You'll Learn from This Session...

  1. Augmented Reality is the future but its also here today on Snapchat Mexico.
  2. This technology evolved from being exclusively for innovation, to become now a powerful tool for business transformation.
  3. Snapchat is in Mexico — growing its ecosystem of media partners, creators and brand partners.

Presented with


Ignacio de los Reyes Head of Media Partnerships, Latam Snap, Inc

Event Details

Event Type Session