In this session...

There are more and more options for brands to invest in entertaining content, but with all the noise, it can be tough to decide where to invest and how to translate that investment into results that will bring value to your brand.

For the past three years, Warner Bros Discovery and Synapbox have been conducting experiments and studies with over ten thousand participants across to gain a better understanding of the world of Branded Content.

Join us for a discussion on the best practices we have discovered and how they can be utilized to make more insightful investment choices for your Branded Content strategies. View Less

What You'll Learn from This Session...

  1. Creating entertaining content vs meeting brand objectives.
  2. Paradigm shift in the world of Ads in the past 3 years.
  3. Teaching machines to understand human engagement at scale.

Presented with


Cristina de la Peña Founder & CEO Synapbox
Claudio Flores Thomas CEO Altazor Intelligence
Alexander Nempeque Director of Insights and Revenue Strategy Warner Bros Discovery

Event Details

Event Type Session

Track  Streaming & CTV