In this session...
The metaverse is no longer the future; it is a reality that is more present than ever in the face of increasingly hyper-connected consumers. In this session, we will listen to 3 leaders in the marketing industry talk about the challenges of joining the metaverse from a market perspective and how they managed to overcome them to successfully implement this strategy.
The metaverse has the ability to reach consumers in new ways and offer new places to buy and promote products and services. As this digital world grows, it is very important to understand how it works and how it can be used to your advantage.
In this session, we will hear from 3 industry leaders about success stories where marketing was able to enter the metaverse and what challenges they faced in doing so, such as entering the unknown, consumer inequality in accessing these technologies, getting the right tone so as not to be invasive, and proprietary technologies, among other things.
What You'll Learn from This Session...