In this session...

There are more ways than ever to reach your target audiences, but until now, there has not been a standardized, deduplicated and measured performance across TV and digital channels. That’s why it is changing the future of cross-platform measurement.

The industry needs reach and frequency metrics across linear programming, streaming, connected TV (CTV) and digital channels to compare the advertising performance across digital and TV to reach the correct audience most effectively and optimize the cross-channel mix to drive ROI.

What You'll Learn from This Session...

  1. Industry needs a media measurement that is resilient to changes in the technology landscape.
  2. It's important to have the most extensive measurement coverage across platforms, services and devices that captures viewing wherever and however.
  3. With sub-minute TV advertising measurement and “always-on” digital measurement will harmonize TV and digital channels and bring comparable metrics to the market.

Presented with


Sebastián Patrón Director Advertising Week LATAM
Andrés Cabrera Product, Technology and Operations Regional Business Partner Nielsen

Event Details

Event Type Future Finders Interviews

Track  Streaming & CTV