I was part of the programmatic team for the newspaper El Universal.
For 4 years, Jose directed the advertising operation on Televisa Digital as AdOps Manager, where we were also pioneers in programmatic and his arrival in Mexico.
He was part of Grupo Expansión and was in charge, not only of the operation, but of the commercial digital strategy, adding fresh products and formats to the portfolio, we were pioneers in Mexico using Header Bidding.
He developed the first Programmatic DOOH project in Mexico, using conventional SSP’s, we activated the first programmatic campaign through a PMP.
He is currently part of IPG Mediabrands, in charge of adding more sophistication to Programmatic DOOH and the Digital strategy of the whole group.
Jose Luis Martinez Job Title Head of Digital Company IPG MEDIABRANDS