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In this session...

The mindset of the consumer has evolved. Today, brands are more likely to make a sale if they have a mission that aligns with that of the customer. Companies are responding to this shift by creating campaigns where purpose meets profit, and are injecting themselves into today’s most important cultural conversations. This panel will explore how brands determine the issues that are meaningful to them, and the ways in which they are acting on those decisions.

Presented with


Carlos Olivos Head of Communications Spanish Speaking Latam AirBnb
Claudio Flores Thomas VP Comité de Lineamientos y Mejores Prácticas IAB México
Horacio Navarro CEO Leo Burnett
Manuel Camacho Socio Fundador y Presidente de la Doblevida y Creador de "Silver Day" La Doble Vida
Vicente Cortina Growth Advisor and Board Member
Yune Aranguren Brand Director ABInBev/Victoria

Event Details

Event Type Seminar

Track  Brand Purpose