Tracks Venues

In this session...

How to leverage the power of machine learning to predict intent and deliver a seamless experience for users as well as growth for companies.

What You'll Learn from This Session...

  1. Intent is redefining the traditional funnel
  2. In today's media plans, consumers dictate reach and frequency
  3. Focus on business outcomes, stop marketing to the average and focus on automation to deliver growth

Presented with


Speakers

Miguel Alva Country Marketing Director Mexico, Colombia and Central America Google

Event Details

Event Type Seminar