Events: LATAM 2018 | Calendar / Advertising Week

10:50 ^AM

Global Keynote Series: Innovation Is Out, Invention Is In

CDMX Keynote Stage

We are in a world where over 2 billion smart phones occupy our visual attention. But we have quickly evolved to include other senses that aren’t limited to AR, VR, MR, or RR. How are creatives going to adapt and reinvent in a world of transparent interfaces? A place where sight, is now joined with sound and motion? Welcome to hearable, feel-able and wearable technology—powered by data, intelligence, sensors and more.

David Shing Digital Prophet, Oath

David Shing

12:00 ^PM

Global Keynote Series: Agencies in the Mobile Age: How Partnerships Drive Brand Success

CDMX Keynote Stage

Latin America has always been at the forefront of innovation and creativity, viewing challenges as opportunities for success. Today, with the growth of digital marketing, the advertising industry in LATAM is facing new challenges. Patrick Harris, VP of Global Agency Development at Facebook, and Marta Ruiz-Cuevas, CEO of Publicis Mexico, will discuss how Facebook and agencies are teaming up to accelerate the adoption of digital marketing in less mature markets and refine digital strategies in more developed markets throughout Latin America. Their fireside chat will also explore global digital marketing trends and how Facebook and agencies are partnering to localize these trends to deliver greater success for clients across the region. Patrick and Marta will show how to turn the challenges into opportunities and present new ways to partner in today's ecosystem as agencies position themselves to better compete and drive results for clients.

Marta Ruiz Cuevas CEO, Publicis Media Mexico

Patrick Harris Vice President, Global Agency Development, Facebook

Marta Ruiz Cuevas

Patrick Harris

1:00 ^PM

Mar Tech El Heraldo Daily Debate

El Heraldo de México Stage

Join El Heraldo and panelists for a lively discussion on the latest and greatest in marketing technology. Hear from industry experts on what is delivering on consumers interests and asks, as well as, what is creeping consumers out.

Alejandro Cacho Author, El Heraldo

Brian Gross VP Digital Innovation, Aeromexico

Guillermo Ortega Rancé Partner and COO, Mexico Media Lab

Ana Tirado Tewes VP Content & Owner, Gabana Marketing Group

Daniela Zamudio Marketing and Communications, Tommy Hilfiger Mexico

Alejandro Cacho

Brian Gross

1:50 ^PM

Leadership & Culture The Truth About Age

CDMX Innovation Stage

2018 is being billed as the year we rethink preconceived and dated notions around age. With many media outlets and companies looking to become age-agnostic, there is a huge swell of opportunity for brands to truly lead the way.

McCann Worldgroup's latest regional report focuses on these cultural shifts occurring around how consumers perceive aging. This isn't a traditional 'aging' study that focuses on the 65+ audience, the Truth About Age is a piece of comprehensive global research that explores aging throughout the ages. The study sets to challenge traditional wisdom and stereotypes of aging and highlight the numerous opportunities for brands. Indeed, one of the core findings from the study highlights that aging isn't just for the old and living isn't just for the young. According to our data:

o People who fear death the most are in their 20s
o People who think about aging most are in their 30s
o People who worry least about aging are in their 70s

India Wooldridge SVP, Director, McCann Truth Central

Josafat Solis Chief Strategy Officer, MWG Latin American & Caribbean

India Wooldridge

Josafat Solis

1:50 ^PM

Mar Tech Three Pillars to True Programmatic Success: Objectivity, Clarity and Education

El Heraldo de México Stage

Join Lorenzo Moreno, GM of Business Development at The Trade Desk as he demonstrates how objectivity, clear information and education can help marketers gain more transparency and more control over their multichannel digital campaign.

Lorenzo Moreno GM, Business Development, The Trade Desk

Lorenzo Moreno

2:30 ^PM

Leadership & Culture Women and Digital: A World of Opportunities

CDMX Innovation Stage

When women prosper, everyone prospers. Empowering women through access to information, technology and digital tools, allows them not only to grow and develop, but to change the world around them. Join Karla Berman Head of CPG at Google to discuss how we can help close the gender gaps and boost Mexico's economy together.

Karla Berman Head of CPG, Google

Karla Berman

2:40 ^PM

Mar Tech The Next Era of Programmatic

El Heraldo de México Stage

Programmatic buying has completely changed the methods of online advertising. Given that most online ads are traded programmatically, digital firms, media companies, and agencies are competing to explore how to sell traditional media in a similar fashion. What does this mean for the next era of programmatic? The next wave of mobile advertising? Join business leaders for a discussion on how better targeting, increased specialization and more will be the future of programmatic.

Cyprien Grau COO & Co-Founder, Decidata

Andrés Franklin LATAM Director, Sojern

Christopher Maccaro Vice President, Head of Emerging Markets, Oath

John Peragine SVP and Global Head of Video, Rubicon Project

Erich Wasserman Co-Founder & Head of Strategic Business Development, MediaMath

Cyprien Grau

Andrés Franklin

3:30 ^PM

Mar Tech Header-Bidding: What Publishers in Latin America Need to Know

El Heraldo de México Stage

Header-bidding has leveled the ad tech playing field in the US, growing publisher revenue in a market that has traditionally had them fighting for every last dime. Now, the tactic is making its mark in Latin America. In an interview, Rubicon Project CTO Tom Kershaw and Patrizio Zanatta, Rubicon Project’s Managing Director of Latin America, will uncover what the shift means for Latin American media companies. Kershaw will follow with a deep dive into how header-bidding technology actually works to deliver publisher value.

Tom Kershaw CTO, Rubicon Project

Patrizio Zanatta Managing Director, Latin America, Rubicon Project

Tom Kershaw

Patrizio Zanatta

3:30 ^PM

Mobility Based Marketing for CPG. How Can Brands Leverage on on-the-go Moments?

Workshop Stage presented by Samsung

Every day Waze improves the life of the people in big cities, and we see these on-the-go moments as a valuable opportunity for brands.
Through all the intelligence from Waze, we know our wazers journey and based on this, we can create strategies that modify consumers behavior to take them to the point of purchase.

In this session:
We will introduce our Mobility for Brands positioning
Explain why and how Waze owns this territory
How Waze creates synergy with other media
Show how Brands can leverage on this

Marcos Ordenes Industry Manager CPG, Waze-Google

Marcos Ordenes

3:30 ^PM

Startup Summit: Pitch Day 1

Heineken Lounge

Don't miss the inaugural AWLATAM StartUp Pitch Competition!

Mexico City has been called the next Silicon Valley. Come hear Founders from today's hottest startups pitch their unique business to a who's who of major Venture Capitalists, investors and brand leaders on stage at Papalote Museo del Nino. See top entrepreneurs showcase how their ideas can transform our industry and describe how they can help your business and brand.

Gerónimo Ávila Founder & CEO, Element

Marcus Dantus Founder and CEO, Startup Mexico

Pablo Martinez Flores Founder, Klustera

Elizabeth Palacios Editor in Chief, CAMBIO Magazine

Gerónimo Ávila

Marcus Dantus

5:10 ^PM

Mar Tech Embrace Advertising Technology, Advance Your Marketing and Control Your Destiny

El Heraldo de México Stage

As digital marketing grows in size and importance, it is vital to know that you are fully capitalizing on its scale and ROI potential. But this can be dizzying Yesterday’s commercial structures and technologies aren’t up to the task. Distributing marketing campaigns in silos across formats, screens, devices, and media types, where omnichannel ad decisioning is left for third parties can cost marketers efficiency, scale and ROI. Meanwhile, consumers become alienated and resentful, potentially blocking your ads altogether.

There must be a better way. MediaMath co-founder Erich Wasserman explains how we can take steps today to take our marketing into the future – and we might even delight consumers in the process.

Erich Wasserman Co-Founder & Head of Strategic Business Development, MediaMath

Erich Wasserman

11:25 ^AM

Global Keynote Series: Know Their Intention, Get Their Attention: Video Advertising in the Age of Assistance

CDMX Keynote Stage

We're living in an age of assistance and, increasingly, consumers are expecting assistive advertising. They believe ads should be personal, helping them solve their most pressing problems in seconds and across screens. What grabs the attention of these demanding consumers? Join Cenk Bulbul, Google US Agency Marketing Director, to discuss what drives consumer attention and how new video ad innovations can help.

Cenk Bulbul Director, Agency Marketing, Google

Cenk Bulbul

12:00 ^PM

Global Keynote Series: The Power of Emotional Persuasion

CDMX Keynote Stage

Why the world needs storytelling more than ever before.

Jennifer Zimmerman Global Chief Strategic Officer, mcgarrybowen

Jennifer Zimmerman

12:30 ^PM

Innovation Critical Challenges Online: Mobile Gaming

OATH Stage

Join Lenin Castillo, Logrand's Chief Operating Online Officer, as he speaks to the challenges online and mobile gaming are struggling with.

Lenin Castillo Chief Operating Online Officer, Logrand

Lenin Castillo

1:00 ^PM

Storytelling Connecting Business & Passions On Instagram

CDMX Innovation Stage

Join Instagram’s Director of Product Marketing, Susan Rose, to learn how people and businesses are connecting through shared passions on Instagram. In this session, she will discuss how the Instagram community in Latin America is engaging around interests, how visual storytelling is changing with video and Instagram Stories, and the opportunity ahead for businesses on Instagram.

Karen Arreola IMC Manager, The Coca Cola Company Mexico

Mariana Isabel Galdeano Juarez Digital Marketing Manager, El Palacio de Hierro

Oscar Hernández Content Manager, Interjet

Susan Rose Director, Monetization Product Marketing, Instagram

Karen Arreola

Mariana Isabel Galdeano Juarez

1:00 ^PM

Data El Heraldo Daily Debate

El Heraldo de México Stage

Join El Heraldo and panelists for a discussion driven by data. How data has altered marketing and advertising communications entirely, and what we should expect in the future.

Alejandro Cacho Author, El Heraldo

Alvaro Carvajal CEO, Gabana Marketing Group

Marc Fanelli Group Vice President, Acxiom

Darío Okrent Head of Digital Innovation, Banco Azteca Digital

Alvaro Carvajal

1:40 ^PM

Innovation Innovating in Innovation Market Research

OATH Stage

Consumer habits are undoubtedly changing adding a new pressure to the challenging task of bringing new relevant products. In the first part of this session, Nielsen Mexico CEO Armando Uriegas will discuss how Nielsen is investing significantly in developing the right technology to help companies optimize their launches and get a higher return on Innovation. In the second portion, Cecilia Partida, Commercial Lead will discuss with two major clients how new innovative technologies are helping them have better learnings.

Cecilia Partida Client Service Lead for International and Local Clients, Nielsen Mexico

Omar Méndez Nava Marketing & Sales Director, Mexico, J.M. Smucker

Jose Alberto Romano Torres Luxury & Luxury Innovation Consumer Planning, DIAGEO

Omar Fuentes Campos Commercial Capabilities and Channel Trends Sr Director, The Coca-Cola Company

Armando Uriegas CEO, Nielsen Mexico

Cecilia Partida

Omar Méndez Nava

1:50 ^PM

Storytelling When Storytellers Meet Savvy Millennials

CDMX Innovation Stage

Millennials hold over $1 Trillion in purchasing power. How are they influencing storytelling? How are storytellers communicating with them? What are the best tips for conveying your brand strategy to them? Hear from great creators on all questions Millennial.

Naxla Mina Category Manager and PR Lead, LATAM, Xbox

Manuel Camacho Bustillo CEO and Co-Founder, La Doble Vida

Mayra Contreras General Director of Teads Mexico, Teads

Martin Jaramillo Lead of Brand Strategy for SpLatam, Twitter

Julîan Puente Valdovinos Head of the Creative Shop, Facebook

Naxla Mina

Manuel Camacho Bustillo

1:50 ^PM

Data Measuring Up

El Heraldo de México Stage

It is the dawn of a new era when it comes to measuring the effectiveness of advertising spend, with the wealth of technology leveraging the increased availability of audience and consumer data to enhance targeting. Now marketers are discovering new solutions and approaches to measure the effectiveness of a modern advertising campaign. Come engage in a panel discussion with leaders in audience measurement as they explore both the opportunities and the challenges in today's data ecosystem.

Jimena Urquijo Insights & Business Development Director Latin America, Kantar IBOPE Media

Jorge Mundo Head of Marketing Science for Mexico, Colombia and PanLatam, Facebook

Omar Schoijet Research Director for Twitter for Spanish-speaking markets in Latin America, Twitter

Edgar Urueña Marketing Mix and Pricing Solutions Colombia, Nielsen

Christina Zalpa Senior Account Executive, The Trade Desk

Jimena Urquijo

Jorge Mundo

2:30 ^PM

Innovation LATAM Disruptors

OATH Stage

Discover how technology can be a disruptive force for companies that are more efficient, productive and diverse than traditional companies. Further, learn how you can transform traditional industries or companies to compete in this new generation of digital businesses.

Patrick McGinnis Author, Managing Partner, Dirigo Advisors

Silvina Moschini Co-Founder & President, TransparentBusiness.com

Patrick McGinnis

Silvina Moschini

2:40 ^PM

Data Navigating a Growing LATAM Market

El Heraldo de México Stage

Join this session and hear a panel of leading LATAM Privacy and Regulatory experts discuss how marketers could and should navigate the use of consumer data in the growing LATAM market in order to maximize the consumer experience and build brand trust.

Sheila Colclasure Global Chief Data Ethics Officer and Public Policy Executive, Acxiom

Isabel Davara F. de Marcos Partner and Founder, Davara Abogados

Laura Juanes Micas Director of Privacy Policy, Facebook

Sheila Colclasure

Isabel Davara F. de Marcos

3:10 ^PM

Innovation The Digital Ecosystem of Retail

OATH Stage

How can retailers compete as the day to day becomes more online and digital oriented? No longer will traditional brick and mortar methods succeed - retailers, both online-only and store fronts must begin to evolve their practices. Leaders across the retail ecosystem join together to discuss the challenges facing their space and what actions will help them succeed!

Darío Okrent Head of Digital Innovation, Banco Azteca Digital

Giovanna Marquez Retail Consulting Analytics Latam Director, Nielsen

Ana Lizz Pardo Global Football Brand Director México, Nike

Adriana Peôn North Cone Manager, Client Solutions Manager, Facebook

Amir Shub GM, Americas, Smartly.io

Darío Okrent

Giovanna Marquez

3:30 ^PM

The Future of Customer Service

Workshop Stage presented by Samsung

In this session Daniel Carvalho, Business Development director of Twitter for Latim America, will talk about how Twitter is evolving from a pure information network to a "services platform" where users can talk with brands thru direct messages and get all kinds of services, from flights check-ins to e-commerce to customer services.

Thomas Felpeto Client Development Lead, Twitter

Thomas Felpeto

3:30 ^PM

Data Predicting the Future

El Heraldo de México Stage

We now have the capability to predict consumer behaviors. We are able to determine a consumers demographic, lifetime value, their propensity to buy, These predictive analytics have directly influenced campaigns, offering important and useful insights. What are the best methods for harnessing this powerful information? How does this knowledge help you cope with channel proliferation and changing purchasing behavior? How does this change marketing creative and consumer messaging? Our panelists can assist with answers.

Matteo Ceurvels Senior Researcher, Latin America & Spain, eMarketer

Marcela Doria Director of Research of Twitter for Latin America, Twitter

Marcos Ordenes Industry Manager CPG, Waze-Google

Chandos Quill Vice President, Global Data and Strategic Partnerships, Acxiom

Matteo Ceurvels

Marcela Doria

4:10 ^PM

Mobile First

CDMX Innovation Stage

Mobile is the biggest, most persuasive and most powerful global trend. In a mobile world marketers must understand the new rules to engage consumers with their content. In this practical view on the importance of creating content thinking specifically for mobile, Alejandro Berman will share some key principles to maximize our the impacts that brands could have in a platform where consumers scroll though content in less than 2 seconds.

Alejandro Berman Head of Media and Digital, Mexico, Heineken

Alejandro Berman

4:30 ^PM

Mobility Based Marketing FINANCE. How Can Brands Leverage on on-the-go Moments?

Workshop Stage presented by Samsung

Every day Waze improves the life of the people in big cities, and we see these on-the-go moments as a valuable opportunity for brands.
Through all the intelligence from Waze, we know our wazers journey and based on this, we can create strategies that modify consumers behavior to take them to the point of purchase.

In this session:
We will introduce our Mobility for Brands positioning
Explain why and how Waze owns this territory
How Waze creates synergy with other media
Show how Brands can leverage on this

Iván Fuentes Industry Manager, Waze- Google

Iván Fuentes

4:50 ^PM

Storytelling The Future of Media is Influencers

CDMX Innovation Stage

Influencers serve as vessels for pop culture around the globe. In fact, there is a huge demand for content in LatAm but not enough supply.Sarah Duru, Studio 71’s EVP, LatAM, will join Mathi Sellanes, the co-creator behind the “Dosogas” YouTube channel with more than 4.4 million subscribers, on stage to discuss why influencers are faster, more scalable and a more authentic way to reach the illusive GenZ demographic.

Sarah Duru EVP, Latin Division, Studio71

Mathias Sellanes CEO, Dosogas Team

Sarah Duru

Mathias Sellanes

10:05 ^AM

Global Keynote Series: Marketing in the Age of Assistance

CDMX Keynote Stage

Today's consumer is more curious, impatient, and demanding than ever. As new, smart devices emerge and data & machine learning continue to be applied to consumer experiences, expectations will only accelerate. To deliver, brands have to stay a step ahead of consumer needs. Join Joseph Corral, Chief Performance Evangelist at Google to discuss how brands are harnessing intent, data and machine learning to delight consumers and drive business results.

Joseph Corral Head of Marketing for Micro-Moments, Google

Joseph Corral

11:15 ^AM

Global Keynote Series: The Art of Filmmaking

CDMX Keynote Stage

Honored filmmaker and director Gaz Alazraki speaks to the art of filmmaking.

Gaz Alazraki Writer & Director

Gaz Alazraki

1:50 ^PM

Video & Content The Future of Video

El Heraldo de México Stage

Video is the key in this race of attention in a mobile first world, connecting with consumers interests on What´s happening has been a challenge, brand safety is a responsibility and effectiveness is a must.

Join a discussion with Ricardo Dias of AB InBEv and Claudia Contreras of Samsung with Ryan Moore, Video Specialist Director of Twitter of how Video is the Future.

Ryan Moore Global Video Specialist Director, Twitter

Claudia Contreras Marketing Director IM and CMO, Samsung Electronics Mexico

Selman Careaga Chief Marketing Officer, Coca-Cola de México

Ricardo Dias VP Marketing Middle Americas, AB InBev

Ryan Moore

Claudia Contreras

2:30 ^PM

Artificial Intelligence Will the Rewards of AI Outweigh the Risks?

OATH Stage

As Artificial Intelligence continues to progress, both the tech capabilities and the human fears are on the rise. While AI is expected to create 15 million new jobs over the next 10 years, experts also anticipate 25 million jobs will be replaced by automation in that time period. Beyond affecting the labor force, AI stands to alter our society through changes in transportation with the likes of automated cars, advancements in the military with drone developments, and a redesign in healthcare with automated diagnostic and treatment capabilities. Kick off the Cognitive & Machine Learning Track with a thoughtful debate on the risks and rewards of the technology set to transform our lives, for better or worse.

Roxana Rabinovch Academic Director , Luxurylab Institute

Alicia Bandala Pimentel Managing Director, KONE Mexico

Armando Betancourt Digital Sales Director LATAM, GE Power

Guillermo Bilbao Sainz Country Manager, Mexico , PA Consulting

Vince Lynch CEO, IV.AI

Roxana Rabinovch

Alicia Bandala Pimentel

2:30 ^PM

Video & Content Masters of Monetizing Content

El Heraldo de México Stage

What are the keys to generating revenue from content? Many publishers in the digital space have begun to integrate commerce into their businesses, while others are working to catch-up. There's also the question of if fastening a dollar sign to content affects the storytelling process. Join leaders in the publishing world a discussion on the importance of creating commercial content that benefits the user, and how finding the balance to both inspire and inform is the key to successfully monetizing content.

Roberto Fernández del Castillo Head of National Operations - Mexico, Uber

Juan Pablo Munevar Director of Strategy and Business Development, Adstream

Naren Nath President and COO, MetaRail, Inc

Diana Ramírez Sales Director, Mexico, Twitter

Eric Tourtel Senior Vice President, Latin America, Teads

Roberto Fernández del Castillo

Juan Pablo Munevar

2:30 ^PM

Mobility Based Marketing for RETAIL. How Can Brands Leverage on on-the-go Moments?

Workshop Stage presented by Samsung

Every day Waze improves the life of the people in big cities, and we see these on-the-go moments as a valuable opportunity for brands.
Through all the intelligence from Waze, we know our wazers journey and based on this, we can create strategies that modify consumers behavior to take them to the point of purchase.

In this session:
We will introduce our Mobility for Brands positioning
Explain why and how Waze owns this territory
How Waze creates synergy with other media
Show how Brands can leverage on this

José Manuel Tena Industry Manager- RETAIL, Waze- Google

José Manuel Tena

3:20 ^PM

Video & Content Streaming is the New Black

El Heraldo de México Stage

Streaming services have become all the rage, offering subscription models to eliminate advertising. This opportunity is concerning for creators attempting to distribute their content, raising many questions. How does a company generate revenue through advertising? Are we training new generations of video viewers to watch without brand messages? Will that make digital video consumers hostile to pre-roll, in-stream banners and the like? What will that mean to the YouTube’s, Vimeo’s, and Facebook Live’s of the world? Panelists discuss the new world of video and how streaming services are changing the game for advertisers and viewers alike.

Matteo Ceurvels Senior Researcher, Latin America & Spain, eMarketer

Iván Marchant Vice President of Mexico, Colombia, Peru, and Central America, comScore LATAM

Eddie Vaca Founder and CEO, AmpLive

Gerardo Vélez Head of Entertainment Partnerships for Latam, Twitter

Iván Marchant

3:20 ^PM

Artificial Intelligence How AI is Going to Shape Our Future

OATH Stage

An insightful look at advertising from the past to the present, and how it is expected to adapt in the future using AI technology.

Emi Gal Studio CEO and Group CMO, Teads

Emi Gal

3:20 ^PM

Media & Entertainment The Brand As Commissioner: Why More Marketers Are Going Audience-First

CDMX Innovation Stage

In a bid to engage those who are switching off from ads, more brands are beginning to act like commissioners - creating and commissioning content that their consumers are actively seeking out. As an industry, branded entertainment is something we are becoming increasingly familiar with. Most of the big changes surrounding this trend over the last few years have resulted in the emergence of editorially-led agencies and production companies who are turning the traditional advertising supply chain model on its head. These new creative shops are using their networks and expertise to approach communication from an audience-first perspective. With fierce debate over the effectiveness of branded entertainment vs a traditional commercial approach, what is the most successful way to create engaging content?

Juan Pablo Spinetto Executive Producer, Bloomberg TV, Businessweek Mexio

Constantin Bjerke CEO, Crane.tv and Cult Global

Juan Manuel Sánchez Martínez Vice President Marketing, Pernod Ricard

Juan Pablo Spinetto

Constantin Bjerke

3:30 ^PM

The Unreachables

Workshop Stage presented by Samsung

Who are The Unreachables? They’re a growing audience of people who aren’t tracked—and therefore can’t be targeted or measured—with traditional tools and platforms. They consume media on mobile devices and OTT. They’re “cord cutters” and “cord nevers.” And they represent tremendous buying power for brands.

Ana Larios Managing Director, Hearts & Science Mexico

Sergio Diaz Data & Analytics Director, Omnicom Media Group

Andrés Claudio Executive Director, Business Development LATAM, Hearts & Science

Ana Larios

Sergio Diaz

4:10 ^PM

Video & Content Intelligent Search in the Age of Assistance

El Heraldo de México Stage

We live in the age of assistive technology and increasingly consumers expect ads that are personal, immersive and useful, helping them to solve their most pressing needs without friction through any screen. This forces us to re-imagine our strategies and understand how we can rely on artificial intelligence to be more present at the right times with the right message. Join Deb Reyes, Head of Performance Strategy for Spanish Speaking Latin America to discuss Google's latest launches in Search and how having a clear measurement strategy can help advertisers succeed today.

Deb Reyes Head of Performance Solutions - SPLatam, Google

Deb Reyes

4:15 ^PM

Artificial Intelligence MERGE, The Closing Gap between technology and us.

OATH Stage

Today, technology is an inseparable part of our lives. One in five people is never offline. Billions more keep their smartphones glued to their sides, 24 hours a day.

But, as both hardware and software become smarter, we will start to move beyond screens. A new paradigm will emerge, which will see our relationship with technology change forever. Virtual assistants will autonomously organize our lives, bots will run businesses and our brains will become super-charged via a connection to the cloud.

Fernanda Campos Managing Director, PHD Mexico

Alejandro Clabiorne Managing Director, LATAM, PHD

Hernan Cortes Caraveo Industry Lead CPG, Facebook

Ana Laura Barro Client Business Partner, Nielsen Ibope

Emilia Reyes Media, Pernod Ricard

Fernanda Campos

Alejandro Clabiorne

4:50 ^PM

Video & Content How To Create A Great Content Marketing Strategy

El Heraldo de México Stage

All brands need to understand the importance of content marketing. At this point, however, few know and understand the best way to create an effective content strategy, which manages to direct traffic to websites in a much cheaper way than paid traffic.

This discussion will dive into practical cases of how you can achieve a successful content marketing strategy.

Juan Carlos Samper Co-Founder and CEO, We Are Content

Juan Carlos Samper

CDMX Keynote Stage

El Heraldo de México Stage

OATH Stage

CDMX Innovation Stage

Workshop Stage presented by Samsung

Heineken Lounge

Lunario

Monumento a la Revolución

Papalote

Agency

Artificial Intelligence

Data

Presented byAcxiom

Innovation

Presented byNielsen

Leadership & Culture

Mar Tech

Media & Entertainment

Storytelling

Video & Content

Presented byTwitter

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