The landscape for performance marketers is evolving — with the rise of short-form entertainment and consumers sharing products they love with the masses, we ask: is creativity the new performance superpower?

In this session, we take a closer look at how changing consumer behaviours, alongside the popularity of authentic, creative entertainment, is signalling an exciting opportunity for advertisers looking to make meaningful connections with consumers and drive lower-funnel objectives and sales across multiple categories. View More

The landscape for performance marketers is evolving — with the rise of short-form entertainment and consumers sharing products they love with the masses, we ask: is creativity the new performance superpower?

In this session, we take a closer look at how changing consumer behaviours, alongside the popularity of authentic, creative entertainment, is signalling an exciting opportunity for advertisers looking to make meaningful connections with consumers and drive lower-funnel objectives and sales across multiple categories.

We'll explore this wider industry shift, as well as how TikTok itself has evolved as an easy and effective platform for advertisers focused on lower-funnel action. We'll be joined by a special guest, to be revealed soon. View Less