Tracks Venues

In this session...

Hyper growth fashion brand Vinted and Channel 4 joined forces last month on the broadcaster’s biggest-ever cross-platform branded partnership.

Fronted by Hollyoaks’ Jorgie Porter, it includes a brand-new short-form digital series created by C4’s digital content powerhouse 4Studio as well as Vinted’s return as a sponsor of Hollyoaks.

Join this session to learn how this unique deal was brought together and discover why cross platform deals are becoming the meeting point for new economy and traditional brands.

What You'll Learn from This Session...

  1. Benefits of cross platform campaigns.
  2. How to inspire audiences.
  3. How to drive Good Growth.

Presented with


Speakers

Jem Lloyd-Williams CEO Mindshare UK
David Amodio Deputy Head of Digital Innovation and 4Studio Channel 4
Danielius Bolotinas Senior Offline Specialist Vinted
Jorgie Porter Actress

Event Details

Event Type Session

Track  Creative Concepts