In this session...
Less than a fifth of award-winning creative campaigns win an effectiveness award, and yet creativity is one of the key components in driving effectiveness. Why? Creative Commitment.
Join WARC Creative's Amy Rodgers as she breaks down the most awarded work from WARC Rankings into the building blocks of effectiveness, using the measure of creative commitment showing translation of award-winning creativity into effectiveness. Discover the trends behind the winning work and learn what's working in the race for attention.
What You'll Learn from This Session...
- Understand the three levers of creative commitment and how this metric can be applied to your campaigns to benchmark them against your objectives.
- Be inspired by some of the best work in creative effectiveness.
- Learn from the trends among the best work to see what tactics are grabbing attention and producing results.
