In this session...
What do you get when you mix industry-leading talent, hyper-engaged fans and a seamless brand integration? The recipe for The World Cook — an original competitive cooking series from the UK's leading travel and experiences brand — streaming on Prime Video. Join Amazon Ads, TUI, EssenceMediacom and a special guest to learn how marketers can use brand-funded programming to delight streaming audiences through authentic and engaging storytelling.
What You'll Learn from This Session...
- Understand the brand-funded programming landscape and how it is evolving in the streaming world.
- Lessons from marketers and talent on how brand-funded programming can engage audiences through creative and authentic storytelling.
- Actionable advice for marketers looking to incorporate brand funded programming into their marketing strategies.
