One year ago, Harris Reed was announced as the world's first ZEO. A task appointed by Jackie Cooper to oversee Edelman's Gen Z Lab, a dedicated offering for brands looking to engage the complex, highly connected and, at times, challenging Generation Z.

Harris is the ultimate representation of his generation — not only is he a cultural and creative touchstone, he's a gender-fluid designer responsible for two separate fashion labels, his own and the iconic Nina Ricci.

Harris embodies the spirit of hustle culture and loves to buck tradition. In the world of marketing and brand-building, he knows how to wield Gen Z's stage presence. Join Harris and Jackie for an honest dialogue about Gen Z's influential power and how brands can successfully tap into it.