In this session...
Unlock peak performance and build community through AI.
Join Derya Matras, VP for UK, Northern Europe, Middle East & Africa at Meta and Pete Markey, CMO of Boots UK - as they discuss why AI is having it's moment and what marketers can do now to unleash it's superpowers.
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So, what does this mean for marketers and what do businesses need to do, in order to succeed?
In the past, marketers were reaching people with a mass message to achieve scale, but now realising the potential impact of delivering relevant messages or experiences to relevant audiences - which can only be done through tools such as AI.
Unlock peak performance and build community through AI.
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What You'll Learn from This Session...
- Emerging technologies can bring magic to your marketing
- Implement the right measurement strategies to test and learn
- How to get started with AI tools
