Michelle Lira

Michelle Lira is a Global Client Director at Merkle B2B. Michelle crafted her knowledge in strategy, planning and insights in local, regional and global capacities across fashion, entertainment/sport, FMCG and tech, finding her passion in B2B. While volunteering with USNC for UN Women, she drove digital transformation across marketing efforts and grew the Young Professionals network before being voted in as President of the Board. She also received the New York Women’s Agenda’s Galaxy Award for her leadership in advocating gender equality. Caring deeply about mentoring, Michelle contributed towards Rising Star & Future Leader recipients.