Katie Gilsenan

Working on the Trends team at GWI, Katie leverages the company’s global research studies to unlock the most up-to-date insights on the modern digital consumer. She writes about various hot topics including sustainability, digital healthcare, and generational trends to give companies the full picture of consumers’ mindset and how this might have changed. Katie has worked extensively with large FMCG clients in the past on brand strategy challenges, so she knows the value consumer research can bring to any brand or marketer. She’s passionate about not just understanding consumers’ behaviors, but the “why” behind them.