In this session...
For some time now, Gen Z were often talked about as the future consumer to watch out for. Well, not anymore. They’re well and truly the generation of the moment.
More Gen Z are entering the workforce and navigating different life stages, whether that’s university, buying their first home, or even getting married. They’re putting their own stamp on the world. And as Gen Z continues to shape their own identity and their spending power grows, all eyes will be on them.
View More
In this presentation, we’ll highlight must-know insights about Gen Z in Europe to help marketers, advertisers, and brands get a firm grasp of what matters to this “it” generation and get on their level. We’ll explore the following themes:
The cultural tipping point between Gen Z and millennials
What are the unique characteristics that underpin this generation?
Where do they turn to for their entertainment fix?
How has their relationship with social media changed?
How do they discover and research brands? And what do they w
View Less
What You'll Learn from This Session...
- A deeper understanding of who Gen Z are and their cultural significance
- How brands and marketers can best engage with this group
- The media formats that resonate most with this audience and what’s changed.
