Laura Boothroyd

Laura Boothroyd is the Senior Media and Content Manager at Mars Wrigley, a global, family-owned business with more than a century of history making some of the world’s best-loved confectionery brands such as M&M’s®, SNICKERS®, MALTESERS®, EXTRA®, GALAXY® and SKITTLES®. Within her current role, Laura has led the UK Test and Learn agenda helping to transform communications capabilities ahead of the industry changing HFSS advertising restrictions. In her previous role, she built the award winning Maltesers Maternal Mental Health purpose campaign and launched Maltesers Buttons flavour innovations, as the Maltesers Senior Brand Manager. Prior to that, Laura was the UK Brand Lead on Fisher-Price and Thomas & Friends at Mattel and held various brand roles within Theme Parks for Merlin Entertainments.