In this session...
GAY TIMES, the global LGBTQ+ platform, change-makers Creative Equals and media agency UM have come together to carry out new research to understand LGBTQ+ life today. This session will highlight a textured and urgent story, one that anyone with an interest in LGBTQ+ audiences and wellbeing should tune into. Once the research headlines have been shared, expert voices from GAY TIMES and Mermaids will then examine the implications for brands and society, from brand planning to everyday life
What You'll Learn from This Session...
- While progress has been made around LGBTQ+ empowerment in society, there are a series of challenges the community continues to face
- The LGBTQ+ community is not one singular and homogenous group; it is a wider community formed of many groups, each of which has its own experiences and outlook
- While positive representation is all-important in putting positive LGBTQ+ visibility into society, the advertising sector is trailing behind the world of TV and film in this space
