In this session...
The Guardian's Head of Audio, Katherine Godfrey will be joined by a panel of advertisers, planners and podcasters to discuss the craft behind audio storytelling, and getting it wrong and right on the journey to the sweet spot.
What You'll Learn from This Session...
- An exploration of what makes a podcast commercially viable
- What evidence do planners have to justify including a podcast on a media plan?
- Lessons from advertisers and podcasters on the craft of audio storytelling
- Creative collaboration - what works, and doesn’t, for podcasters working with advertisers and brands.