Brand marketers, agency executives and industry consultants take the stage to discuss the changing dynamic of their relationships with brands and marketers, and how the new ideas and innovative thinking they are bringing to the table are helping their clients successfully navigate an increasingly complex digital environment. View More

Constant change is the norm in digital advertising. As programmatic continues to evolve from disruptive technology to mainstream transactional vehicle, it’s not surprising that more focus is being paid to who exactly should ‘own’ the channel. Some brands have made the decision to bring programmatic buying in house, yet a number of brands have no plans whatsoever to leave their agency behind.

Ultimately, though, brands’ growing desire to get closer to programmatic is a positive development – every dollar that flows through the ecosystem belongs to a brand, and that brand should have visibility into how the system works. In this session, brand marketers, agency executives and industry consultants take the stage to discuss the changing dynamic of their relationships with brands and marketers, and how the new ideas and innovative thinking they are bringing to the table are helping their clients successfully navigate an increasingly complex digital environment. View Less