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In this session...

We are witnessing a shift in device centric targeting to human targeting - putting the focus on human behavior, inspiration and emotions. It is no longer just about meeting targeting demands, but about striking emotional chords and effectively resonating with your consumers - the humans. This panel will explore this concept of how to unfold your data, utilizing it effectively to communicate with your core demographics and their passions while driving ROI.


Bridget Perry Vice President of EMEA Marketing Adobe
Jonathan Hughes CEO Golin
Mick Loizou Director, Product Marketing and Demand Strategy Verizon Media
Ross Barnes Group Chief Technology Officer m/Six
Tim Ellis Commercial Director Ogury
Tini Sevak Vice President, Audiences & Data CNN International Commercial

Event Details

Event Type Seminar

Related Topic Area  Creativity & Arts   Business 

Similar Interests  Storytelling   Agency   Leading   Diversity