Pauline Robson

People are crucial to MediaCom, and for Pauline, that means understanding consumers. As Head of Real World Insight, MediaCom’s research and insight division, her mission is to make sure that MediaCom has the best consumer understanding of any agency so can then create the most effective campaigns for our clients. This is done through award-winning panels such as Real World Britain, projects such as Britain Decoded or initiatives such as Method Insight, which encourages our people to get out into the real world and walk a mile in the shoes of their target audience.

Pauline joined MediaCom in 2007 as Head of Quantitative Research. In 2009 she was promoted to Director and became Head of Real World Insight the following year. Since then RWI has won a number of awards, including being twice recognised as the best research team in a media agency at the bi-annual MRG awards.