Claire McAlpine

Claire McAlpine is a Strategy Director specialising in behaviour change communications. Claire has led many award winning campaigns for governments and charities, including End The Awkward for Scope, Time to Change, This is Abuse for the Home Office and launched the recent ACT counter terrorism campaign. She also works with a broad range of clients across FMCG, Insurance and healthcare helping brands to integrate social psychology and behavioural change theory into their campaigns.

Claire jointly leads the Social Change Hub at MediaCom, connecting clients in a forum to share best practice on creating change through communications.