Leila Fataar

Leila Fataar has been involved with culture branding for over 15 years. Previously, she founded and ran London based, creative communications company, Spin Agency for 10 years, before being appointed Global Director of PR/Social for adidas Originals from 2012-2015 and relocating to adidas HQ in Germany.

Back in London, she currently heads up the 1-year-old Culture & Entertainment division for drinks giant, Diageo in Europe with the best remit in the world: make Diageo's iconic brands culturally relevant.

Some projects for Diageo include:
- Physically bringing to life, Smirnoff’s purpose of inclusivity and diversity at Belfast Pride
- Partnering the legendary Guinness with Boiler Room to live stream from 8 sound systems at the 50th anniversary of London's Notting Hill Gate Carnival
- A partnership with Johnnie Walker to launch FutureGirl Corp, a 12 hour business marathon for Future CEO’s
- A multiplatform 5 city activation to launch Johnnie Walkers Blenders Batch