Christina Marshall

As Senior Digital Media Manager at Vodafone, Chrissy Marshall leads the digital media strategy, planning and optimization across Vodafone’s Brand and Demand campaigns.

Chrissy started her marketing career at Mattel, working on much loved brands like Barbie and Fisher Price, long before the days of digital. She has spent the last 18 years in the telcomms sector, working for networks in various stage of growth from start up to FTSE 500 companies. Prior to Vodafone, Chrissy was Head of Demand at Three. And previous to that, she was at O2 in roles ranging from managing Pilot campaigns, to base comms management to digital demand.

Chrissy loves digital for it’s dynamism and constant evolution. The main themes Chrissy is focused on: evolving attribution, leveraging data, building programmatic performance, digital brand engagement, transparency and brand safety.