Tracy De Groose

Tracy became CEO of Dentsu Aegis Network UK & Ireland in 2014. Since then, she has expanded the agency group through both acquisition and organic growth to over 4,000 people and 20 media, technology, data and creative agencies. A champion of WACL and a trailblazer of diversity and inclusion, Tracy believes in paving a path of success for people to follow. She regularly prioritises time to mentor, support and guide emerging female talent and pioneered a ‘Women and Leadership’ programme to help senior women find their own leadership style and reach their full potential. In 2016, Tracy was named one of London's most influential people in the Evening Standard's Progress 1000 list, hailed as a ‘Woman to Watch Europe’ by Advertising Age, and topped Campaign Magazine’s list of media bosses. She has since been invited to join the World Economic Forum's Future of Innovation and Entrepreneurship Council.