The BBC is one of the great creative forces of UK culture. But its position and scope has never been more challenged. Netflix, Amazon, Spotify and Apple not to mention other broadcasters are battling for talent, formats and audience. So should adland be concerned by a diminished BBC? Or is this an opportunity for brands to truly make their mark in the new content ecosystem? James Purnell from the BBC sits down with Jon Wilkins from Karmarama and Jez Nelson from Somethin' Else to discuss. View More

The BBC has long been one of the great creative forces of UK culture. But its position and scope has never been more challenged. Netflix, Amazon, Spotify and Apple not to mention other broadcasters are battling ever harder for the beeb’s talent, formats and audience. Meanwhile political pressure is for the BBC to spend less and stick to its knitting. So should the wider creative industries and adland in particular be concerned by a diminished BBC? Or is this an opportunity for brands to truly make their mark in the new content ecosystem? Senior BBC Strategist and former Culture Minster James Purnell and Kamarama Exec Chairman Jon Wilkins join Somethin’ Else CEO Jez Nelson to discuss the BBC’s evolution and the rapidly changing “broadcast” world. View Less