In this session...
Generating revenue from content, particularly digital content, can be a tricky business. While many publishers in the digital world have integrated commerce into their business from the start, many are stuck playing a game of catch-up. Many also question how fastening a dollar sign to their content effects the storytelling process in the long-haul. In a post ad-blocking world, how do publishers prioritise relevance for their readers, knowing monetisation is a must? Leading chief revenue officers in the publishing world discuss the importance of creating commercial content that benefits the reader, and how finding the balance to both inspire and inform is the key to successfully monetising content.
