I Think That Worked: Measuring The Success Of Content Marketing > Events: Europe 2017

Advertising Week Europe 2017

I Think That Worked: Measuring The Success Of Content Marketing

Thursday, 23 March at 2:15 PM
Shutterstock Stage

Lucy Marchington
Dale Lovell

Stephen Millar
Jess Davies

Storytelling

In this session...

Content marketing will account for 64% of paid media on mobile by 2020, but we have still failed to create a consistent measurement of success within the industry. We will discuss how best to work together to create a measurement that can provide value for clients, agencies and content creators.

Presented with

Speakers

Lucy Marchington Head of Marketing, FT² Financial Times

Stephen Millar Business Director Mindshare

Dale Lovell UK MD & CDO Adyoulike

Jess Davies Uk Editor Digiday

Event Details

Event Type Seminar

Related Topic Area Creativity & Arts Tech

Lyric Theatre

Fast Company Stage

The Guardian Stage

Shutterstock Stage

IPA Centenary Stage

NewGen Stage

Workshop Stage

Fortnum & Mason

KOKO

Ronnie Scott's

Snapchat Secret Garden

St. James's Palace

Kensington Palace

Agency

Data & Analytics

Presented byMedia iQ

Leadership

Mar Tech

Marketer's Innovation

Mobile

Presented byPubMatic

Native Ad Forum

Presented byShareThrough

Sports & Entertainment

Storytelling

Video

Search Events

I Think That Worked: Measuring The Success Of Content Marketing

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I Think That Worked: Measuring The Success Of Content Marketing

In this session...

Presented with

Speakers

Event Details