In this session...
Content is changing. We're moving away from the old model of traditional news brands distributing editorial content through their formal channels. We're evolving into a world of circulation where consumers and platforms move news and content around. We now have young influencers producing content — such as photographs of new trainers gaining thousands of likes and comments - alongside news brands sharing content with other news brands and platforms to gain reach.
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In this session, we'll explore who's going to win or whether there's space for all parties. Should content be produced just because it's sharable, rather than relevant or accurate? It'll be a lively debate, so come armed with your opinions and an open mind!
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