In this session...
Humans are hard wired to understand the world through stories. Give a lecture and people are tacitly engaged – tell a great story and they’re riveted. But what happens when we complicate the way we tell our stories and deliver our messages? As more screens are continually introduced into the media and video space, telling effective stories becomes increasingly more difficult. Many say that to deliver better advertising, particularly in the video world, we need to view the ecosystem through a single lens. Listen as experts discuss why the most effective advertising, and storytelling, is that which has a unified, holistic approach, as opposed to one that only solves one part of the equation.
