Returning to Advertising Week Europe for the third consecutive year, the Native Ad Forum from Sharethrough provides insight from a number of key industry thought leaders through the eyes of both brand marketers and publishers. We will host a series of talks and panels to interrogate how Native has matured and what the future holds.
10:00AM - OPENING REMARKS
Ally Stuart
Regional Director, EMEA, Sharethrough
10:05AM - KEYNOTE "WHY NATIVE IS THE ONLY VIABLE OPTION FOR MOBILE"
Patrick Keane
President, Sharethrough
10:25AM - ADVERTISER LIGHTNING TALKS: THE ATTENTION ECONOMY
Luke Barnes
SVP & Commercial Director, VICE
Alistair Shrimpton
EMEA Director of Development, Match Group
Daniel Fisher
Managing Director, Playbuzz
Jourdan Loffredo
EMEA Director, MOAT
11:10AM - ADVERTISER PANEL “THE CONVERGENCE OF PROGRAMMATIC AND NATIVE”
Michael Mullaney
Director of Audience & Programmatic, UK, Yahoo
Mike Gaffney
CRO, Sharethrough
Dan Larden
Global Strategic Partnerships Director, Infectious Media
James Patterson
GM UK, The Trade Desk
Celine Saturnino
Chief Commercial Officer, Total Media
11:50AM - PUBLISHER LIGHTNING TALKS: IS THE AD FUNDED INTERNET SUSTAINABLE?
Tom Davis
CMO, Forbes
Faisal Karmali
Business Ops Director, CNN International
Jonathan Kitchen
Head of Sales, LADbible Group
12:30PM - PUBLISHER PANEL “FRENEMIES WITH BENEFITS - ARE PLATFORMS A THREAT TO PUBLISHERS?”
Ben Putley
Strategic Partner Director, Sharethrough
Tia Castagno
Global Head of Innovation & Content, Vizeum
Lauren Dick
Head of Emerging Platforms, Mail Online
Oliver Lewis
Director of Digital Strategy, News UK
Alicia Navarro
CEO & Co-Founder, Skimlinks
