In this session...
There’s a power in keeping your independence, particularly in an industry caught in the midst of the ‘merger era.’ Today, the ability to remain the nimble, lone-wolf agency among holding companies and big conglomerates is celebrated, and often sought after by big-time clients looking for a boutique, creative point- of-view. But are these independent agencies missing out on the resources made available to conglomerates? What are the pitfalls to staying true in order to maintain your independence? Leaders of independent shops discuss how and why they dodge acquisition and both the benefits and deficits in doing so.
